Jul 14, 2022
In General Discussions
On this week's episode of this old marketing , Robert and I discuss several new developments in podcasting - Google Play has added podcast distribution and Pandora is the phone number list exclusive streaming provider for the phone number list Serial Podcast. popular - and how this form of audio content is likely to evolve. Next, we wonder if Google launched its YouTube Red subscription service primarily because phone number list of ad blockers — phone number list as YouTube superstar PewDiePie claims — or because of other factors. We also dispute Mark Zuckerberg's assertion that Facebook ads will soon become a welcome part of the phone number list giant social channel's user experience. Content Marketing in the News Google Returns to Podcast Distribution (7:08): Remember Google Listen? The phone number list podcast app created by Google took your audio RSS feeds from Google Reader and played them phone number list on an Android phone, but the service was killed in August 2012. Today, Google is finally getting back into the podcast game with Google Play Music Podcasts. I'm not surprised by this decision, given the exceptional demographics phone number list of podcast listeners. This article is associated with the following. Pandora is the exclusive streaming partner of Serial (9:00 a.m.): Pandora, the world's largest music discovery platform, is the phone number list exclusive streaming partner of the popular Serial podcast . This partnership brings new and exciting content to Pandora's highly engaged audience of more than 78 million monthly listeners. Robert and I agree that this represents a pivot for Pandora, which until now has focused on streaming music that is similar to the phone number list tastes of its users. We predict how podcasts might evolve over the next few years. Sponsor (37:45) The phone number list Power of A/B Testing: It's impossible to know which of your campaigns is the most effective if you don't know which elements of your campaigns are helping those efforts and which are working against them. Don't waste another second guessing what works and what doesn't. Rants and raves (40h00) Joe's rant: Last week, ESPN announced the phone number list closure of popular sports journalism website Grantland. In response, I wrote a column on LinkedIn that explains how Nike, Under Armor and other athletic brands are missing out on a huge opportunity by not buying it. Grantland received five million visitors a month and had an incredibly loyal following at the time of its demise. What bothers me the phone number list most is that so few brands think about the opportunities such an acquisition could provide. Robert's rave: IBM is a company that understands the phone number list strategic value of content. That's why Robert is thrilled to hear that Big Blue is in final negotiations to purchase The Weather Company's digital assets. The phone number list deal, worth more than $2 billion, does not include The phone number list Weather Channel television property, only its digital properties such as website, app, web infrastructure and data . He explains that this deal is all about data, but with an interesting twist from a content experience perspective.