Having children today is no longer a social obligation but a personal decision that everyone can make. The term DINKY stands for Double Income No Kids Yet and includes the employee contact list target market segment of people who are married or living in a couple in a 2 person household in which both work full time and have no children. DINKY consumers no longer necessarily aspire to employee contact list form a family and social changes have allowed the emergence of many new types of households (and families). Double income and no obligation for children - this target market segment emphasizes personal growth! Holidays, luxury and good food are the common reward of their professional ambition and success.
The DINKY target market segment not only has large amounts of disposable income, but is a growing segment as more and more people decide to employee contact list live together and decide not to have children. Who are DINKY_ target market group The DINKY Target Market Segment Today, there are consumer segments marked by factors related to employee contact list their personal, economic, political, social and technological context, and who are looking for products that meet their needs, desires and tastes. This forces brands to be more attentive and have a deeper understanding of customers.
But many are still trapped in strategies with old segmentations. DINKY consumers have greater purchasing power than consumers from traditional families . The logical reasoning behind this - by removing children from the equation, their disposable income increases. The DINKY market has a larger percentage of its budget to employee contact list allocate to leisure, entertainment, or the daily purchase of goods. For brands, the DINKY market segment are very attractive consumers because they are very interested in spending and have very few limitations to employee contact list do so. Capturing the DINKY market is therefore a lucrative marketing activity. In terms of engagement and marketing strategies.