For the mobile phone Baidu of the previous version 8.0, its homepage is shown in the first picture in Figure 1. There has always been a news function on the homepage, but it is mixed with many other functions and has a very low sense of presence. When users open the home page, they also need to click the "News" button for the second Buy email list operation to enter the news stream, and this function is implemented with H5 pages, and the experience is extremely poor.
Figure 1 Homepage comparison of old and new versions of Baidu on mobile phones
The new version of the mobile phone Baidu homepage is shown in the second picture (V8.5) in Figure 1. News has almost become the only function of mobile phone Baidu except for search. The homepage directly displays the same news flow as the news client homepage.
If you remove the search box on the homepage, mobile Baidu is almost a news client. The news function of the new version of mobile phone Baidu has been changed to a native page, which has made a qualitative leap in user experience compared to before version 8.0. It can be reflected from the following aspects:
Loading speed has been improved . Clicking on news headlines opens news body content faster
The user's browsing history is preserved . The font of the news that has been read is dimmed, which can remind the user of the cut-off position of the last browsing.
The usage steps are shortened . Users can see the Baidu homepage by clicking on the mobile phone, instead of having to click the "News" button on the homepage as before.
The UI design is more beautiful , including color matching and layout. For example, the number of comments in the previous version was light blue, and now it has been replaced by a more eye-catching red
Next, I will analyze the mobile phone Baidu news flow from the perspective of experience, and compare it with competing products to make suggestions.