This OptinMonster review will introduce you to one of the most popular lead generation tools. Designed to grow your email list, OptinMonster combines attractive professional sign-up forms with A/B testing, exit intent and countless customization options.
While OptinMonster is just one of the many lead nurturing solutions available today, it has gained popularity over the years with a range of great features and an easy-to-use backend. The solution appeals to business leaders who may not have extensive coding knowledge to create their own email subscription pages and forms.
Today, we're going to look at all of OptinMonster's standout features and show you exactly what you can achieve with this type of service.
OptinMonster Review: Outstanding Features
Easily browse all the feature plugins shown in the email subscription form, so we'll focus on more unique items that you most likely won't find anywhere else.
What is OptinMonster?
OptinMonster is a lead generation tool designed to help you generate leads for your store or service. Lead generation tools also help companies convert visitors to their website into leads and subscribers, while improving your chances of building long-term relationships with customers. So, how has OptinMonster affected your relationship with your customers?
While dozens of lead generation strategies have emerged over the years, such as social media and SMS marketing, email marketing remains one of the best ways to nurture leads. You can send well-crafted campaigns to your audience, segment customers into specific groups, and improve your chances of long-term engagement and purchase.
Of course, before you can start taking advantage of the benefits of email, you first need access to your customers' addresses. This is where lead generation tools like OptinMonster become essential. Through this service, users can build pop-up forms, subscription pages, and more to help turn visitors on your website into subscribers to your newsletter.
Unlike other lead generation tools, OptinMonster plugs right into your WordPress site, so you can spend less time setting up forms and popups on your site. OptinMonster also offers a ton of trigger and campaign options compared to other platforms. You can target users by location, access over 100 templates, and choose different designs for your signup tools, such as scroll boxes, floating bars, and lightbox popups.
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How does OptinMonster work?
OptinMonster launched in 2013 with the simple goal of giving companies of all sizes the opportunity to better connect with their target audience. The company has served over a million websites, from beginner freelancers to Fortune 500 brands.
Part of what makes OptinMonster so appealing is its ease of use. You first sign up for the service and add it to your blog or website. OptinMonster integrates seamlessly with many email service providers, so you can automate your email efforts based on your signup forms. Options range from Sendinblue and Mailchimp to Constant Contact and many others. You can also add your own ESP using OptinMonster Webhooks.
When you run the OptinMonster download with WordPress and connect it to your email marketing strategy, the next step is to create an attractive offer. You can choose from a large number of pre-built templates designed specifically for transitions. There are over 100 templates to choose from for different purposes, including options for:
Exit intent popup
Gamified Wheel of Fortune
full screen welcome
If you don't like the template you see, you can choose to build it from scratch with a pre-built template for maximum conversion. Alternatively, you can start from scratch with a blank canvas and customize all available details with a simple drag and drop builder.
These templates include everything from yes and no forms to mobile-friendly popups, custom success messages, and more. With the recent addition of "MonsterEffects," you'll also have even more ways to engage your audience with compelling sound effects and animations.
Easy-to-use lead generation software with tutorials
Many modern templates
Advanced triggers and display rules
Option to create your own lead magnet
A/B testing capabilities
Lots of popup options
Behavior-based targeting rules
Live Chat Support
Integrate with third-party applications
OptinMonster pricing can be a little confusing
Ease of use may come at the expense of some advanced features
Basic reporting functionality only
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OptinMonster Review: Segmentation
Great conversions start with a personalized experience. Fortunately, OptinMonster has everything you need to target your products to specific customer needs through behavioral automation. The technology has a compelling email list targeting and segmentation engine so you can show the right offer to the right people at the time most likely to drive results.