What makes this piece of content a success? Clearly answering the first two questions for your marketing team will help them fully understand the context of the question to develop the right focus and elaboration for your sales enablement content. Related: 8 Virtual Selling Best Practices Your Sales Team Must Know (One of the most common mistakes I see sales teams make is assuming their marketing team knows their sales process and how sales conversations with prospects typically go.
They don't, so you need to teach them.) The last question will help you to detail what you are really looking for, it should include the following: What the industry mailing list should and shouldn't cover (if you feel special about it). Which subject matter experts (if any) at your company would you like to highlight, interview, etc. for this article. Whether it should be video, written content, or both. Sales Support
Content Feedback Whether it's good, bad, or ugly, you need to give your marketing team feedback on what they've produced after they publish it for you. No matter what type of feedback you provide, it must always be two things: Be specific and constructive.